Artificial Intelligence Policy

Last updated: August 2026

ISSEAD Innovations Ltd uses artificial intelligence as a practical tool to support research, analysis, project development, communication and internal operations.

We believe AI can improve access to knowledge, increase efficiency and support better decision-making. At the same time, AI systems have limitations. They can produce inaccurate information, reproduce bias, misunderstand context and generate content that appears reliable when it is not.

We therefore use AI to support human expertise and judgement. Responsibility for our professional work remains human.

Our approach is guided by responsible use, transparency, human accountability, data protection and applicable European Union law, including the EU Artificial Intelligence Act and the General Data Protection Regulation, GDPR.

1. How We Use AI

We may use AI-assisted tools for:

  • research and information analysis;

  • structuring, drafting and reviewing documents;

  • project and proposal development;

  • EU funding research and analysis;

  • summarising complex information;

  • developing educational and communication materials;

  • generating and exploring ideas;

  • process design and internal administration;

  • data analysis, where appropriate;

  • and creating or supporting visual and digital content.

The level of AI involvement depends on the nature, sensitivity and purpose of the work.

2. Human Responsibility

ISSEAD remains responsible for the professional work and information we provide.

AI-generated or AI-assisted output is not automatically treated as correct. Where accuracy matters, material information is reviewed, verified or validated before it is relied upon or communicated as fact.

Important professional, strategic or project decisions are not delegated solely to an AI system.

AI does not replace professional judgement, stakeholder knowledge, local understanding or human accountability.

3. Research and Evidence

AI may support our research process, but AI-generated responses are not treated as authoritative evidence.

For research, EU funding, policy, regulatory and compliance-related work, we seek to verify material factual claims against appropriate sources.

We prioritise, where available:

  • legislation and regulatory documents;

  • European Union and national authorities;

  • official programme and funding documentation;

  • primary research and data;

  • academic and institutional research;

  • and other authoritative sources appropriate to the subject.

We distinguish between verified information, analysis, interpretation and AI-generated suggestions.

AI must not be used to fabricate sources, statistics, interviews, research findings or evidence.

4. EU Funding and Project Development

AI may assist us in analysing funding programmes, developing project concepts, structuring proposals, reviewing documents and improving written material.

Funding applications must reflect the actual applicant, project, partnership, evidence and intended activities.

We do not knowingly use AI to fabricate project experience, partnerships, stakeholder engagement, market evidence, statistics, research findings or other information presented as fact.

Official programme rules and call documentation take priority over AI-generated information.

Final responsibility for information submitted to a funding authority remains with the applicant and the responsible project team.

5. Personal and Confidential Information

We apply data-protection and confidentiality requirements when using AI systems.

Personal, confidential or commercially sensitive information is only processed using AI systems where the use is appropriate and consistent with applicable data-protection requirements, contractual obligations and confidentiality commitments.

Where appropriate, information is anonymised, pseudonymised, minimised or excluded before being processed using an external AI system.

Particular care is required for information concerning clients, project partners, research participants and other identifiable individuals or organisations.

AI tools do not override ISSEAD's obligations under the GDPR or other applicable data-protection law.

For further information about how ISSEAD processes personal data, please see our Privacy Policy.

6. Automated Decision-Making

ISSEAD does not currently use AI to make solely automated decisions that produce legal effects concerning an individual or similarly significantly affect that individual.

Where AI supports an assessment, recommendation or analysis that could materially affect an individual or organisation, appropriate human judgement and oversight form part of the process.

7. AI-Generated Content and Transparency

ISSEAD may use AI to support text, images, research, educational materials and other published content.

ISSEAD retains editorial responsibility for the content it publishes.

Where AI-generated or AI-manipulated content is subject to a disclosure requirement under applicable law, we will identify its artificial origin in an appropriate, clear and accessible manner.

We may also disclose the use of AI where doing so provides useful context or improves transparency, even where disclosure is not legally required.

8. AI Literacy

People using AI systems on behalf of ISSEAD should understand the capabilities and limitations of the systems they use.

The appropriate level of knowledge depends on the person's role, the AI system involved and the context in which it is used.

Our approach to AI literacy includes:

  • appropriate and inappropriate uses of AI;

  • verification of AI-generated information;

  • confidentiality and personal data;

  • bias and limitations;

  • transparency;

  • intellectual property;

  • and human responsibility for AI-assisted work.

9. Intellectual Property

We use AI tools with consideration for intellectual property, copyright, licensing and ownership requirements.

AI should not knowingly be used to reproduce protected third-party material without appropriate permission or another lawful basis.

Where AI contributes to client or project work, intellectual property requirements arising from contracts, funding programmes or applicable law take priority.

10. Unacceptable Uses

ISSEAD will not knowingly use AI to:

  • fabricate evidence, sources, statistics or research findings;

  • impersonate individuals deceptively;

  • intentionally spread false or misleading information;

  • manipulate people through deceptive practices;

  • unlawfully discriminate against individuals or groups;

  • circumvent applicable legal, contractual or funding obligations;

  • present AI-generated information as verified evidence when it has not been verified;

  • disclose confidential or personal information without an appropriate basis;

  • or remove human accountability from decisions that require professional judgement.

We will not knowingly engage in AI practices prohibited under applicable European Union law.

11. Transparency with Clients and Partners

Clients and partners may ask about the role of AI in work produced for them.

Where appropriate, we will explain how AI contributed to the work and where human review, professional judgement or source verification was applied.

Where a contract, funding programme, procurement procedure or partner agreement establishes specific rules concerning AI use, those requirements take priority for the relevant work.

12. Continuous Review

Artificial intelligence technology and its regulatory environment continue to develop.

ISSEAD will periodically review this policy and its internal practices to reflect changes in technology, European Union legislation, regulatory guidance, professional standards and our own use of AI.

Our principle remains simple:

AI can support knowledge, creativity and better processes. Responsibility remains human.